Vertical Market Kits

Retail

The retail industry offers a huge opportunity for print service providers (PSPs), especially those that support innovative personalized and multi-channel communication approaches to attract and retain buyers.

Key printed products include brochures, direct mail, catalogs, postcards, coupons, sell sheets, signs, banners, and point-of-purchase displays. Retailers often integrate printed materials with digital media channels to create a seamless cross-channel experience while also maximizing communication efforts.

Higher Education

Times are changing and the shift to digital is undeniable, but print remains an important part of the higher education industry’s communications mix. Education institutions are leveraging print to drive funding, recruit students, power operations, and support learning and extracurricular activities.

Healthcare

The healthcare industry includes broad services offered by hospitals, physicians, nursing homes, diagnostic laboratories, and pharmacies.

Digital printing plays an important role in accommodating these needs as it offers the ability to address the operations and marketing sides of the organization. The healthcare industry encompasses a broad mix of players, but all can take advantage of the benefits of digital printing— short run, high quality, personalization, fast turnaround, just-in-time, efficient production—to treat patients, prevent illness, and generate profits.

Hospitality and Leisure

The impact of the hospitality industry deeply affects the world’s economies. It is not limited to “visitor exports” (i.e., the money visitors spend on transportation, accommodations, activities, and souvenirs) but expands to communities, tourists, governments, local suppliers, and businesses throughout the supply chain.

The hospitality & leisure industry uses a wide variety of printed applications (e.g., direct mail, brochures, welcome packages, rewards program materials) to attract and serve customers.

Insurance

The insurance industry offers many opportunities for selling print and other communication products and services, though its core products are policies and investments. There are three primary types of insurance; Life, Health and Liability.

Insurance providers are big purchasers of printed materials, as insurers have many interactions with policy-holders, marketers, and changing legislations.

Non-Profit

The non-profit industry plays a vital role in addressing needs that are unmet by the market or government services. Digital printing supports objectives like efficient operations, cost management, and strong communication strategies that educate clients, engage donors, and drive funding.

Publishing

According to the U.S. Bureau of Labor Statistics, the publishing industry consists of establishments that publish newspapers, magazines, periodicals, books, directories, mailing lists, and software. The publishing vertical is undergoing a series of monumental changes. Although the introduction of digital formats has caused printed newspapers and magazines to decline, some consumers continue to favor printed books.

Finance and Banking

The finance and banking industry encompasses a broad mix of entities including commercial banks, investment banks, credit unions, insurance companies, financial advisors, credit card companies, and stock brokerages. All of these firms require print and promotional products to drive operations and sales. Market demand is driven by business activities, return on investment, and consumer income.